Selling decorative flake flooring isn’t always easy. Homeowners might not know what it is—or why they should pay more for it. But once you show them the benefits, flake floors often sell themselves.
This guide will help you explain the value of epoxy flake flooring in simple terms that homeowners understand. Let’s break it down.
Why Homeowners Love Flake Floors
Decorative flake flooring isn’t just good-looking—it adds real value. A nice epoxy flake floor can boost a home’s resale value. It also lasts for years, needs little upkeep, and comes in a ton of custom colors and textures.
Focus on these key points:
- It comes in colors and styles to match any home
- It makes the garage or basement look finished
- It’s easy to clean and hard to damage
- It’s safe to walk on—even when wet
Talk About The Appearance
Most homeowners want something that looks sharp. Flake floors can be glossy, matte, subtle, bold, or even glow-in-the-dark.
Custom blends are your secret weapon. Let your customers choose colors that match their walls, cabinets, or garage setup. It’s easy to build excitement when they get to design their own floor.
Bonus tip: Show off before-and-after photos. Let them see the difference a flake floor makes.
Sell the Durability
Flake floors aren’t just pretty—they’re tough. Homeowners don’t want to replace flooring every few years. Let them know epoxy flake systems:
- Resist stains, oil, salt, and impacts
- Handle heavy cars, tools, and foot traffic
- Won’t peel, chip, or fade for years
- Need almost no maintenance—just sweep and mop
A lot of people worry about long-term value. Reassure them: this is a floor built to last.
Mention Safety & Eco Benefits
Most people don’t think of floors as a safety feature—but flake systems can help prevent slips. That’s a big deal for families with kids or older adults.
Also, if you’re using eco-friendly options, bring it up. Low-VOC resins, recycled flakes, or plant-based materials appeal to green-minded buyers.
Give Them Options
Let homeowners feel like they’re in control. Offer:
- Create-a-Blend flake colors
- Different textures (smooth, satin, non-slip)
- Metallic or glow-in-the-dark finishes
- Size choices (small, medium, large flakes)
Bring physical samples or use color visualizer tools. If possible, show real-life installs you’ve done.
Use Visuals & Testimonials
Before-and-after photos are one of your best sales tools. They instantly show the transformation. Add testimonials from happy clients to prove your results.
Ask clients to send photos after the job is done, and grab short quotes like:
“The floor changed the whole look of the garage.”
“Easy to clean, looks brand new every day.”
“We loved picking out our own colors.”
Address Price the Right Way
If the homeowner hesitates on price, explain that this floor pays off long-term.
Yes, flake floors cost more than bare concrete—but they last longer and don’t need much maintenance. That means less repair, less cleaning, and better resale value down the road.
If you offer payment plans or financing, say so. That can help close deals with homeowners who are on the fence.
Talk Warranty and Support
A solid warranty builds trust. Most epoxy flake floors come with 5–10 year warranties for peeling, fading, and chipping. Mention that upfront.
Also, let them know you’re available for support. Even small things like answering a quick question or offering cleaning tips make a difference. People want to know you’ll still be around if something goes wrong.
Closing the Sale
When you’re wrapping up the conversation, keep it simple:
- Show photos
- Let them touch samples
- Use real numbers (resale value, years of durability)
- Share success stories from other homeowners
- Remind them it’s easy to maintain and totally customizable
If they’re still unsure, offer a limited-time discount, free sample board, or upgraded finish. Sometimes a small bonus gets them to commit.
Conclusion
Decorative flake flooring sells best when homeowners understand the why. Focus on value, looks, safety, and how long it lasts. Use visuals and stories to help them picture their space transformed.
When done right, this isn’t just a garage floor—it’s an upgrade that makes their whole home feel better. Show them that, and you’ll close more deals.
FAQs for Contractors
How do I explain flake flooring to homeowners?
Say this: “It’s a custom floor system that seals your concrete, adds grip, and looks amazing. We use epoxy and color flakes to give it a textured, durable finish.”
What if the customer is worried about cost?
Remind them that it adds value to their home and doesn’t need to be redone every few years. Offer financing or flexible payment terms if you can.
How long does the install take?
Most jobs are done in 1–2 days, depending on floor size and prep. Let them know when they can walk or drive on it again.
What should I bring to a sales meeting?
Bring:
Flake samples and color charts
Before-and-after photos
Testimonials
Warranty details
Clear pricing sheet
