Become an Installer
Ever feel like you’re leaving money on the table by turning down projects? Let’s walk through exactly when it makes sense to expand your offerings and how to do it without breaking the bank.
Signs It’s Time to Add New Liquid Coating Systems
You know that feeling when a customer asks if you can handle a specific coating, and you have to say no? That stings.
If you’re hearing repeated requests for services you don’t currently offer, that’s your first signal.
Here’s what to watch for:
- You’re referring jobs to competitors because you lack the right coating technology
- Your current equipment struggles with larger orders or specialized projects
Another red flag? When your team mentions they could finish jobs faster with better tools.
Steps to Integrate New Coatings into Your Service Lineup
You’ve picked your system. Now comes the part that separates successful expansions from expensive mistakes.
Adding new coating technology to your business is a step-by-step process. Here’s how to do it right:
Map Out Customer Needs and Market Demand
Before you order anything, confirm there’s real demand. Survey your top 10 clients or send a quick email poll asking what new services they’d pay for.
Choose Your Equipment and Suppliers Wisely
Work with vendors who offer solid warranties and responsive support. Look for detailed training, replacement parts, and troubleshooting help.
Ask your supplier these questions:
- What’s the warranty period, and what does it cover?
- Can you get replacement parts within 48 hours?
- Do they offer on-site training or online tutorials?
Train Your Team with Hands-On Sessions
Don’t just hand them a manual. Schedule live training sessions where your staff practice on scrap materials until they’re comfortable.
Update Your Quality Control Procedures
Each new coating has its own standards. Create a checklist for inspecting finishes, measuring thickness.
Adjust Your Workflow and Scheduling
New coatings might cure faster or slower than what you’re used to.
Promote Your Expanded Capabilities
Update your website and post before-and-after photos on social media. A simple Instagram post can bring in dozens of new inquiries.
Monitor Performance and Gather Feedback
Track your new services closely for the first six months. Measure finish quality, customer satisfaction, and profitability per job. Use this data to fine-tune your process.
Conclusion
Adding new liquid coating systems to your service lineup can open up revenue streams you’ve been missing.
The key is timing it right. Watch for signs like repeated customer requests and equipment that can’t keep up. Then research your options carefully, focusing on ROI and real-world performance data.
Start with a solid plan: confirm demand, choose reliable suppliers, train your team thoroughly, and promote your new capabilities. Keep your quality control tight and adjust your workflow as you learn.